CMS & commerce
platforms

Want To Be More For Customers? Go With A Mature Digital Platform

Maintaining customer loyalty and increasing revenue is at the centre of every digital strategy. This is challenging without the right tools to support your initiatives. With competition fierce and customers demanding more, it’s important that content and product information is fresh, up-to-date and relevant. Using a CMS helps reduce the cost and burden of updating and developing new content.

WHY CONSIDER A CONTENT MANAGEMENT SYSTEM (CMS)?

Easily adapt to customer demands

Deliver new products and services easily without relying on support of technical teams.

Customise content to local needs

Operating across markets and geographies you want to ensure all sites are on-brand, relevant and localised.

Attract customers at less cost

You want economies of scale, running multiple brands and sites on a centralised platform so it’s easy to use and collaborate.

Power Your Digital Platforms With The Right CMS

But which CMS?

This depends on your organisation’s needs, the number of sites, markets, languages and global regions you operate in.

The right CMS should...

Enable flexibility

For example, segment-based personalisation, multi-site management, translation, workflow management and responsive preview on one centralised interface

Allow omni-channel content delivery

Ability to deliver content across all channels with the flexibility to manage traditional web and single-page apps, as well as deliver content through APIs to emerging channels such as native apps and IoT devices

Deliver effective personalisation

Ability to support dynamic, context-based personalisation and unify data from first, second and third party sources to understand customer behaviour so you can deliver the most relevant content based on past behaviour.

Whichever CMS you choose, Vervio can deliver a complete customer experience solution.

CMS FEATURES

Collaboration

Involves bringing teams together to implement a solution that delivers a great user experience. Includes streamlined authoring and compliance workflows.

Personalisation

Allows you to improve personalisation, increasing loyalty by nurturing existing customers, and creating fresh experiences to attract new customers.

Digital Asset Management (DAM)

Use inbuilt or third-party CMS DAM to simplify tasks and store assets securely, and for content authors to publish to the web.

Multi-region

Access translation workflows to create and apply content for multiple countries, regions, and languages. Allowing you to control local content and make changes at will.